Emerging statistics show the rapidly growing strength of e-commerce and an upsurge in the numbers: internet penetration is soaring in many countries and trade volumes are at unprecedented levels. In very developed economies, growing numbers are preferring to buy online, while others research the products online prior to buying offline. Either way, the internet plays a key role. More importantly, projections point to a sustained up-trending in global e-commerce, over the coming years.

Traditional marketing channels are also getting a heavy knock from the growing power of the internet. The rapid deployment of technology tools to the internet is empowering it to challenge conventional marketing channels (TV, print media, etc) in the battle for the heart of the consumer. Little wonder that no serious business today is content to limit itself to offline marketing and operation. Some level of online presence has become a survival creed while full e-commerce storefront continues to win converts. Well, that has been slow in developing economies like Nigeria where the internet platform is still approached by businesses with measured steps. A combination of factors has also worked to subdue the growth of e-business. The deficiency in internet infrastructure and a weak electronic payment system have been major handicaps. But even here, it may not be misplaced to see e-commerce as an idea whose time has come! The articles and resources in this section clearly point in that direction.

Cash To Cards: Electronic Cards Make Inroad Into The Nigerian Payment System

The absence of an effective electronic payment system has been one of the key obstacles to e-commerce in our economy. The heavy dependence on cash for commercial transactions has limited the scope of the market for products and services offered online. Well, now it could be said that appreciable change is seeping in and pointing in the direction of bigger things to come. This report looks at the changes that are afoot.
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See more articles on e-commerce trends after this product highlight.

More articles on the e-commerce.

More Nigerian Small And Medium Businesses Launch Web sites

In spite of the local challenges to business on the internet, more local businesses of the small and medium category are embracing the internet and getting to do business online. This article examines this trend and finds a similarity with the inception of such technological changes in other societies. Read the article to see how the trends compare.
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The Economic And Financial Crimes Commission (EFCC) Intensifies Battle Against Online Scams

There is no doubt that online scams have tended to define Nigeria's reputation on the internet, after previously letter-writing scam syndicates migrated to the internet and emails. Charged with the responsibility to stamp out this and other financial crimes, including corruption, the young EFCC has been on a relentless battle against these crimes, in the pursuit of its mandate. We track its progress in this regard and look at steps being taken by the organisation to achieve its objective.
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