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Coping With Stock Price Slides: the Armour You Need

By SmartProInvesting.com Stock Investing Team.
January 5, 2008

It's easy to be misled into thinking that once you invest in stocks, you sit back and watch their prices balloon steadily up, amassing you wealth without fail. Well, think again. It's more than that, even though there's no arguing that lots of money can be made in stocks. If you have decided to invest because you've heard or read about those 400%-in-one-year price appreciations and have castigated yourself for failing to see such powerful money-making opportunities before now, there are a few things you need to understand before you dabble into the market with a mistaken orientation. The market gives and takes.

If, for instance, you moved into the market in the first two trading days of this year and loaded up stocks as prices zoomed up, believing that trend would continue and turn in millions for you even this January, you probably would have been gasping for breath as the market quickly reversed into a meltdown that saw prices cascading down in a stretch of four trading days. Possibly, you would have been cursing whoever introduced the idea of stocks or encouraged you to invest. Well, before you emotionally hurt yourself or take costly decisions, it's good to understand the fundamental nature of the market.

Understanding the Market
First, its good to know that the market is made up of millions of independent individuals and nobody dictates what they choose to do. You may try to read and anticipate them, but the probability of your success in that is limited, because you can misjudge it, but more importantly, people don't always act as rationally as you would expect. Their emotions often dictate their decisions and these emotions depend on immediate and remote factors you can't totally fathom. So, its easy to misread where the market moves, even though that doesn't stop us trying.

Secondly, it's in the nature of the market for prices to swing upwards and downwards, in both the short- and long-term. This is understandable, because investors are looking for opportunities. If prices are driving up, for instance, they'll keep buying, but it eventually gets to a point where a given investor thinks he has made enough profit from his investment(s) and doesn't want to risk a reversal of the price movement. He moves to sell and take his gains. If a large number reasons and acts similarly, that will impact on the market as there are many investors wanting to sell. The likely result is that prices slow or reverse for those volumes to be bought. That could trigger even more sales as more investors rush to take their profit. Prices would then begin to go down in a sustained fashion. Note again, however, that at some point, investors will reason, also, that this is now too low and an opportunity to buy. When many start buying, that firms up demand and begins to push prices up. Usually, these cycles run in the market, which is why prices swing up and down. That could benefit or hurt you, depending on when you move in or out. But most often, as you can see, it corrects itself. That's why you hear of 'market forces' working to control the market.

Other factors may determine the direction of prices, especially of specific companies. Reported earnings, for instance, why may excite the market or fall short of expectation. Dividends (including bonus issues) announced, may impress or fail to impress the market. Reports of new business undertakings or product launches. New business relationships like mergers, acquisitions, take-over, etc, all of which investors can interpret positively or negatively. CBN or government policy measures. These and more, are factors that shape market disposition. When you understand the basic nature of the market and these interplays, it will help you to:

  • develop the right psychology for dealing in the stock market. The realisation that prices move in both direction helps absorb the impact and focus on determining what the underlying factors are. When, for instance, it's pure profit-taking pressure, or even an over-reaction to a factor you do not consider fundamentally consequential, your response is more balanced. If not, you are likely to be ruled by fear or undue excitement (depending on market direction), both of which will possibly harm your investment interest.
  • take more constructive investment decisions by looking for opportunities to buy or sell in that rhythm of the market. When the market is jittery and stocks massively shed value because of certain developments, if you think rationally (and not emotionally) you may find some golden opportunities to take new positions that will earn you a fortune. Similarly, you may escape a market euphoria that builds prices beyond sustainable levels, eventually leading to losses, just by acting based on fundamental realities, not market hype.
  • learn to think beyond the immediate, which means that you are more concerned about the condition of companies and not so much how the market is reacting to prices. That may save you undue anxiety about day-to-day prices and it's good for health. You may just set limits - for example not to sweat if loss on your stock is less than 20% - and, within that limit, you worry less about daily fluctuations, provided you still believe in the company's potentials.

The Money Comes in the Swings
So, most likely, your investment value will decline at some points. It will also go up at others. Not all declines dictate any action at all. In some cases, some selling and moving into cash is reasonable. The risk is you can readily spend your cash. In all cases, panicking does not help. See if you can understand why prices are moving in a given direction and that helps you judge what response is appropriate. When prices are driving up, too, its good to know why and to continue to evaluate the justification. When it's beginning to look unreasonable, it could be a point to take your gains and bail out. Fear and greed tend to rule what investors do, but experts advise that you learn to master and control them, for your market success.


 Premium Investment Education, Always  

Major Investment Sections:

Learn to Save Money
Stocks Investing - Basics+
Bonds Investing
Unit Trusts/Mutual Funds
Personal Finance
Money Market Tools
Primetime, for Youths
Healthy Living
Property Investing
Building a Business
Retirement Planning
Investing for women
Free Book Offer: The Science of Getting Rich by Wallace D. Wattles. Timeless Wisdom! Request Free! Go here». Also, get the FREE eye-opening report: 5 Explosive Stocks. They more than doubled in value in just one month! Request here».